Summary

Blue Ocean had gone years without a cohesive, professional brand. Their old website lacked depth and was hindering their potential by not truly representing their capabilities. After identifying their target-audience and going through a content audit, we were able to focus our efforts and align with business objectives. The end-results was a custom design that told their story and ultimately led to their merger/acquisition with MarksNelson CPA.

I was responsible for logo design, business cards, letterhead, brand style guide, website redesign, social media branding, Google Business setup, Google Analytics setup, search engine optimization, Sitefinity CMS integration.

My process included design sessions with key stakeholders, wireframes, high-res Photoshop mockups, Adobe Illustrator vector file creation, and SVG animation.

‍