Club Woodside needed a way for their members to reserve a bike for their cycling classes online. They also needed a way for members to track their results and for Class Instructors to be able to view results in real-time and therefore able to provide a better experience for all their members.

The client indicated that the user-experience was the most important aspect of the new application. It needed to be a seamless experience. They had a few existing environments - the marketing website, the mobile app, the member portal, the employee portal - all with a different look and feel. It was inconsistent and disjointed. And now they wanted to add an additional portal for just the cycling studio.

Through a Current-State Assessment, we discovered there was a way for members to make a reservation through the existing member portal but it was clunky. Finding it was a logistical nightmare. It took several clicks moving from the mobile app into the member portal and it wasn't capable of reserving a specific bike.

What we've done

  1. Design Strategy Workshops
  2. Observational Research
  3. Wireframes 
  4. Adobe XD Interactive Prototype
  5. Online Bike Reservations Portal

We've got work to do

Fortun needed help with usability and information architecture of their product website, landing pages mobile and web applications. They had short “startup” deadlines and had experienced lackluster results from other design companies.

Their customer insights were ready for A/B testing. They were also rapidly growing and wanted to have a well documented visual guidelines for the product team to simplify onboarding and enhance visual consistency.

Level asked as to help

— Take their product look to the next level

— Fix UX issues in mobile and web application

— Match their bold vision to the look and experience of the product

— Provide a visual framework that will help the product team iterate faster

Creating a landing page with clear and targeted messaging was a crucial step in increasing conversions. Together with the Fortun team, we have compiled a new product page structure using the AIDA model and packed that in a nice cover 🙂

We're all ears

Every good conversation
starts with good listening